Eminem - Not Afraid

• uses a variation of shot types
• The song and music video narrates his journey into recovery and sobriety. Eminem is shows to not be afraid to take a stand and face his demons, as this video represents him gaining strength (ability to fly) from his weakness.
• Eminem also takes a literal meaning with the lyrics when presented in the music video. For example when he raps '..look down on me..' the camera shows him from an high angle looking as if he's about to jump off the ledge. "and to the fans, i'll never let you down again i'm back', he walks into a busy road narrowly avoiding collisions with cars and buses symbolizing how he won't let anything stop him or get in his way.
• There are also a lot of mirror shots. When Eminem looks into the mirror, he sees his reflection as a distorted face which connotes to him having to face his demons every day and that they are there. He eventually breaks the mirror showing his new found strength.
• This music video also features a lot product placement especially from Nike. Artists use product placement as another means of gaining profit.

Ignition - R Kelly

• the music video is set in a night club where Kelly is seen wearing a celtics jersey. The club is meant to be inside of a stretch Jeep limousine. 
• Kelly is also seen at different parts of the music video sporting a white fur coat.
• there is no real narrative of the music apart from being set in a club
• the location and mise-en-scene fit the R&B genre
• when Kelly sings 'toot toot' and 'beep beep' the camera cuts to close ups to limosuines and female behinds. Which shows the wealth and importance of these two things to Kelly.
• edited to the beat to show how upbeat the song is
• slow motion of girls dancing in the club

Sia - Chandelier

• The music video is shot in what appears to be a one take, however it could be edited to appear this way.
• The video is set in only one location - this could make the viewer find it boring. However, the main focus of the video is of the dancer.
• Sia is never seen in her own music videos but in 'Chandelier' she is represented by a young girl, Maddie Ziegler, sporting the well known Sia wig.
• Not being seen in your music videos could be a good thing as it allows for deeper connotations
• The music video is all dance by Ziegler
• Sia sings about a wild party girl who is literally swinging from the chandelier at night, but crippled by feelings of intense guilt and shame come morning.
• The video is set in an old and dirty apartment which could represent the narrator's mind - troubled, neglected, and cluttered. Ziegler's dance moves and endless child like energy perfectly embody the reckless abandonment with which the narrator is living her life. This video is an exhilarating, surprisingly fascinating visual depiction of addiction - and probably even depression.

Lana Del Rey - West Coast

• black and white effect - suggests an emotional aspect 
• edited to the beat at the beginning
• the shots get longer which got connotes to their relationship being long lasting
• video focusses on a couple on the beach
• vintage effect shots of past events in contrast to high quality shots of the present day
• lots of track shots of lip syncing 
• music slows down 1.23 - high black and white contrast gives dramatic effect also gives a dream effect as if she was imagining this happening.
• 3.35 'im a live' Lana del rey seen in colour with fire behind her - their love is on fire

Iggy Azalea Ft. Rita Ora - Black Widow

• There is an introduction before the actual music begins, which introduces the narrative of the music video.
• This music video is inspired by Quentin Tarantino's 2003 hit film 'Kill Bill'. The plot of the film is centred around 'The Bride' (Uma Thurman) a former assassin who seeks revenge on her ex-colleagues who massacred members of her wedding party and tried to kill her. 
• Iggy Azalea has taken inspiration from classic cult films in her last two music videos, the previous being in her song 'Fancy' which was inspired by 1995 film 'Clueless;
• This music video portrays women in a dominant role rather than submissive. Due to Iggy Azalea being a female rapper, she uses this to show women in authoritative role unlike male rappers who usually women to be their 'property'. 
• The music video uses a variation of locations, which makes it appealing to the viewer to watch.
• Due to the music video being inspired by 'Kill Bill' they matched the clothing, a part of mise-en-scene, to the outfits that Uma Thurman's character wore herself.
• However, Rita Ora was given a bad wig which makes it appear fake so will not display verisimilitude to the viewer.    
• The music video is not editing to the beat, at one section of the music video the artists are seen the be in slow motion during a fight scene however the beat is fast and should have been edited according to it. 

PLANNING AND RESEARCH

A2 Coursework Brief

1. A promotion package for the release of an album, to include a music promo video, together with  a cover for its release as part of a digipak (CD/DVD package); a magazine advertisement for the digipak (CD/DVD package).