T.Mills - All I Wanna Do
In this gif, i like seeing the relationship between the characters in the car and how it has a natural feel to it, even though their is lip syncing involved. I also like the use of the sun flare through the window which gives of feeling good and having fun vibe.
Charli XCX - Boom Clap
In this clip, I like the use of bright scenery and neutral clothing, as it gives of a simplistic effect but is visually appealing. I also like the alternating locations. Instead of staying in one location when singing a line of a song, we see the singer in 2 different locations. This also matches the fast pace beat of the song.
Sia - Chandelier
In this sequence, i like the use of colouring of the video, to represent the sadness and meaning of the lyrics. By using a bleak and dull colouring it gives a visual representation to the viewer that this song is meant to make you feel sad and emphasise with the song. I could use this in my music video for the parts of the video which feature the older version of the couple.
Lilly Wood & The Prick and Robin Schulz - Prayer In The C
In this gif i like the use of tracks and then the camera stables itself to focus on what they're doing. I think this is effective as it makes you feel like you are watching and your head is turning whilst in the music video the actors are on skate boards.
Lana Del Rey - West Coast
In Lana Del Rey's video, i like the use of alternating picture quality of footage. This makes the video more personal and reflects their relationship better. The use of tracks that alternate camera angles is also effective as it matches the beat of the song but also makes it more visually appealing.
In all of the music videos above, i like the use of a black boarder on the video. I think this gives the video a more cinematic and professional effect.
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