Thursday 11 September 2014

Ignition - R Kelly


  • the music video is set in a night club where Kelly is seen wearing a celtics jersey. The club is meant to be inside of a stretch Jeep limousine. 
  • Kelly is also seen at different parts of the music video sporting a white fur coat.
  • there is no real narrative of the music apart from being set in a club
  • the location and mise-en-scene fit the R&B genre
  • when Kelly sings 'toot toot' and 'beep beep' the camera cuts to close ups to limosuines and female behinds. Which shows the wealth and importance of these two things to Kelly.
  • edited to the beat to show how upbeat the song is
  • slow motion of girls dancing in the club

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