Lana Del Rey - West Coast

• black and white effect - suggests an emotional aspect 
• edited to the beat at the beginning
• the shots get longer which got connotes to their relationship being long lasting
• video focusses on a couple on the beach
• vintage effect shots of past events in contrast to high quality shots of the present day
• lots of track shots of lip syncing 
• music slows down 1.23 - high black and white contrast gives dramatic effect also gives a dream effect as if she was imagining this happening.
• 3.35 'im a live' Lana del rey seen in colour with fire behind her - their love is on fire